Saturday, December 1, 2007
Chapter 10
I think this is the most important chapter in the book and could have possibly been all that was needed with a few mentions of the next generation of employees and prosumers. I think the authors did a good job pointing out that companies need to embrace the changes in business and consumers and learn to work with them. The most obvious industry that needs to heed this warning is the music industry; so far this holiday season they have already noticed a distint drop in CD sales and they predict that it will continue into next year. Most of this slump can probably be pinned on their refusal to participate in the digital music world; consumers want digital music that they can customize and the industry insists on sticking to their out-dated mode of business. In this age of mass collaboration, as the authors point out, the consumers will eventually win and only those companies that were created or evolved to serve those customers will be around to enjoy the success of the future.
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3 comments:
I agree that this chapter could have been the only portion of a good paper or thesis. It just recounts on the previous chapters and repeats what has already been mentioned in the book.
The music industry is definitely going to suffer not only becuase of a dated business model but also because of hackers ability to get through encryptions and copy music.
I agree that the music industry is most in need of a solution and quickly. Though from reading this book, it seems like new technology advances are needed in many business industries. I thought this chapter was definitely a repeat and found it pretty boring, as I just wanted to get done by that time.
I dont think we will see anything physically while buying music or books or any other knowledge, we will just be downloading everything through internet either for free or a nominal fee.
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