Chapter 2

I think this chapter did a good job addressing one of the major issues that we have discussed in class: the new generation of workers. The authors effectively point out that the next generation of workers are used to constant communication, ever-changing technology, and constant collaboration. Since these attributes differ greatly from those of the current and previous generations, the workplace will have to change to incorporate these new workers and there will be friction with those that refuse or are slow to change.

I think that the application of Coase's law is interesting here, too. Historically, the cost of doing business led to monopolies who could reduce these costs more than individuals or smaller companies. Now, with the internet and the increasing global collaboration, information costs have plummeted allowing just about everyone to participate in the global economy. It is an extremely fine line to walk, though; individuals and companies alike must ensure that their own individual value is not lost in the massive collaboration networks.